Visitor Info

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About Us

Explore over 40 famous name stores offering up to 70% off every day. So you can discover a fantastic range of men’s, women’s and children’s fashions and footwear plus gifts, homeware and accessories all at amazing low prices.

There’s also a tasty selection of places to eat, drink and relax, including our awesome Chill & Relax Area.

Affinity Staffordshire is part of a family of outlet centres, all under the Affinity name. United by a shared vision and values, we strive to offer an exceptional shopping experience for our valued customers.

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Opening Times

9.00AM - 6.00PM
9.00AM - 6.00PM
9.00AM - 6.00PM
9.00AM - 6.00PM
9.00AM - 6.00PM
9.00AM - 6.00PM
10.00 - 5.00PM

New Years Eve 09.00AM - 4.00PM

New Years Day 11.00AM - 4.00PM

Please note, during Bank Holidays our Centre opening times are 10am - 5pm.

Covid Update

We kindly ask all visitors to continue to be mindful and respectful to staff and customers when shopping/working at our Centre. If you have any of the Covid-19 symptom, have been tested positive or have been in close contact with someone who has had Coronavirus, please do not visit our Centre, follow the Government guidelines and self isolate.

Summer 2019 campaign

About Kids Club

Throughout the school holidays, families can sign up to receive early notice of events, *exclusive discounts at our stores and free family fun!

To register, simply call 01782 774 113 between (10am – 5pm) or email to arrange your membership.

You must be a legitimate parent/guardian for a child/children under the age of 18 and have a valid email address to register. Upon registration, parents/guardians will receive a verification email to confirm their membership, a Kids Club membership card and an activity pack per child registered.

Discounts are only valid during Staffordshire and Cheshire East school holidays.

*Individual T&Cs apply. Click here to see what stores are applicable.

Dog Policy

For the benefit of all our customers, only guide dogs, hearing dogs and assistance dogs are allowed on site.

Wheelchair hire

If this is a service you require, please contact our Bonmarche store on 01782 771 224.

Free Wi-Fi

Free Wi-Fi is available throughout the centre.

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Chill-Out Area

After time spent shopping, sit back and unwind in our chill-out area located on the Upper Level.

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The centre is fully accessible to all visitors.

We have ample free parking, which includes disabled and parent & child, all clearly signposted. Access ramps are located at the front of the building and to the left of the Home Bargains entrance.

The majority of our stores are located on the ground floor. We have eateries including Burger King and Cafe Espresso, Talk Furniture and a free soft play area which can be accessed by a lift which is on the ground floor on the edge of the atrium, near the escalators.

Customer toilets and baby changing facilities are also located on the first floor, next to Caffe Espresso.

If you have any suggestions on how we can improve accessibility to any area of the centre please get in touch with our team

Site Guide

Searching for your favourite stores? Why not check out our handy site map, here.

These are available in the convenience blocks (located next to the public toilets on the upper level).