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Welcome new store, H&M

It’s official! Affinity Staffordshire confirms that H&M will be joining the Centre on the 7th April.

It’s official!

We can confirm that H&M will be opening their doors on the 7th April 2022, offering a bespoke interior look and feel that puts customer experience and sustainability first.

The new store is set to open its doors to visitors of the Staffordshire-based outlet centre in the next coming *weeks and will occupy the previous GAP unit. It will go on to feature an array of men’s, women’s, and children’s fashions, at both high street and outlet prices!

H&M Staffordshire will offer a “modern and meaningful shopping experience were style, creativity and culture are celebrated,” a leading retail destination where customers can shop “quality fashion for best price in a sustainable way,” says H&M U.K. & Ireland Country Manager Toni Galli.

Founded in Sweden in 1947, H&M opened its first U.K. store in 1976. Over forty years later, H&M’s U.K. and Ireland portfolio has grown to include more than 240 stores. Customers visiting the new Staffordshire store will notice a warmer, more welcoming interior and relaxed environment, and a lower volume of products which will be displayed in an inspirational way. And with sustainability at the heart of its business model, H&M continues to lead the transition to circular, climate positive fashion. These values will be built into the foundation of the new Staffordshire store.

H&M will be the fourth brand to invest in our Centre this year following developments in February which include the addition of Saltrock and Costa’s refurbishment.